The Mindset Shifts You Need to Get More Clients with Ease
As a creative professional, the journey to finding clients can often feel daunting. However, what if you could get clients with ease, all while staying true to your free-spirited nature? This guide aims to help you do just that. By shifting your mindset and embracing your authentic self, you can attract clients who not only value your work but also align with your creative vision.
In the first part of this blog series, titled „How to Get Clients with Ease: A Guide for Free-Spirited Creatives„, I shared starting points and concrete steps to help you attract clients effortlessly. Whether you’re just beginning or looking to refine your approach, the strategies provided offer valuable insights into establishing and nurturing client relationships. It doesn’t matter which part you start with, as each section is designed to build upon the other and offer a comprehensive view. However, I recommend considering both perspectives for a well-rounded approach. Starting with foundational strategies will set the groundwork, while exploring mindset shifts will enhance your long-term client interactions. Combining these insights will empower you to attract and retain clients with ease.
In this article we’ll delve into the essential mindset shifts that can help you attract clients effortlessly. Whether you’re a designer, writer, artist, or any other type of creative professional, these insights will empower you to build a client base that is both fulfilling and sustainable. Let’s explore how you can transform your approach and find clients with ease as a creative professional.
In our earlier blog post, „How to Build a Profitable Creative Business as a Quiet Freelancer”, we explored strategies for establishing a thriving business while maintaining a low-key approach.
1. Capture Inspiration to Create Authentic Content
When you have an idea, write it down. This is part of my contemporary acceptance that you have to capture those moments of inspiration. Authentic and credible content often arises not during designated work hours but in spontaneous bursts of creativity.
Picture what it feels like when you read my articles. I strive for a direct and engaging approach, making it feel personal and relatable to you. I mention this because you have to find a way to produce many content while staying yourself and being authentic. Read more about my content creation routine in
2. Rethink Your Service Offering to Get Clients with Ease
Many articles focus on the practical steps to acquiring clients. However, I believe the root issue isn’t about landing the job but about loving what you offer. I remember when I first started offering my services, I was more focused on what I thought clients wanted rather than what I was passionate about. It wasn’t until I asked myself:
- Do you love your service?
- Do you enjoy talking about it?
- What excites you the most about it?
A better question to ask is: „How can I create a service that fills me with excitement and joy?” Understanding why you do what you do allows you to offer more authentic and engaging services.
If you are searching for an easy small business idea that helps your independence check my article – Easy Small Business Ideas for the Slow & Steady Entrepreneur.
3. Understand Your Client’s Perspective
To attract clients, you must empathize with their situation. Imagine yourself in their shoes. For example, I once worked with a client who was overwhelmed by their workload and struggling to find balance. By putting myself in their situation, I was able to tailor my service to meet their specific needs. Think about:
- Where are they right now?
- What are they doing?
- What thoughts are occupying their mind?
- What is their family life like?
By using empathy, you connect more deeply with your clients, understanding their needs and desires. This connection is the essence of a quiet, slower marketing approach, which I wholeheartedly believe in.
4. Know Yourself and Your Strengths
Getting to know yourself is crucial. When I first started, I took on projects that didn’t align with my strengths, leading to burnout and dissatisfaction. Now, I ask myself:
- What do you enjoy doing?
- Who do you want to work with?
- What are your strengths?
By choosing tasks and clients that align with your passions and strengths, you create a fulfilling and productive work life. This self-awareness leads to a sense of purpose and satisfaction in your work.
5. Embrace Soft Productivity to Get Clients with Ease
Soft productivity is about representing yourself fully and finding meaning in your activities. When you work from this mindset:
- You won’t feel like you’re working; instead, you’ll find joy in what you do.
- Your tools and resources will be more about personal growth and less about financial expense.
- Your approach will be empathetic, focusing on what you can give rather than what you can take.
For instance, I found that when I stopped obsessing over expensive tools and focused on what truly enhanced my creativity, my productivity and satisfaction soared.
In my earlier blog post, „Work-From-Home Office: Personal Sanctuary for Steady Success”, I discussed creating a workspace that nurtures creativity and productivity. A well-designed office enhances your workflow and keeps you inspired.
Transform Your Mind and Workspace: Home Office Musts for 2024
6. Value Your Service and Yourself
When clients pay you, see it as a compliment. It validates your vision and gives you a place in the world. I once undervalued my services, feeling guilty for charging what I was worth. But when I began to approach my work with empathy and a mindset of service, knowing that what I offer is valuable and worthwhile, everything changed.
7. Creating Authentic and Credible Content
Use those spontaneous moments of inspiration to create authentic and credible content. This approach ensures that your content resonates with your audience, making it more engaging and relatable. I often find my best ideas come when I’m not at my desk, but out in nature or in a casual setting. Capture ideas as they come and turn them into meaningful blog posts or service offerings.
8. Focus on Your Why
Revisit the core reason behind why you started offering your service. Reflect on the passion and excitement that initially drove you. For example, I started because I wanted to help people see the world differently through my creative work. By keeping your „why” at the forefront, you can continually align your services with your true passions and ensure that your work remains fulfilling.
9. Flexibility and Adaptability
Understand that your services and offerings can evolve over time. Stay open to new opportunities and be willing to adapt to the changing needs of your clients. I once shifted my focus from purely graphic design to include content creation and found a whole new client base who resonated with my evolving vision.
Conclusion on How to Get Clients with Ease
Approaching your work with these mindset shifts not only enhances your client relationships but also enriches your own experience. Embrace the authentic, slower approach to marketing, and let your passion and empathy guide you. This is how you get clients with ease and create a meaningful and fulfilling career. By understanding your service, empathizing with your clients, knowing yourself, embracing soft productivity, valuing your service, creating authentic content, focusing on your why, and staying adaptable, you set the foundation for sustained success and fulfillment.
